The Blocks of Roosevelt Row – a reference to the project’s location within the last two contiguous blocks of the original 1888 Churchill Addition – will see the adaptive reuse of three bungalow-style homes, the prominent Flowers building and construction of a new, three-story commercial building.

Located between 5th and 6th Streets along Roosevelt Street, the project is set to be completed in Fall 2017 – with portions delivering earlier next Spring – and will feature local restaurants, lush communal patios, an entertainment venue, as well as market-style retail spaces – perfect for local artists and small artisan retailers.

The renovated Flowers building is set to reopen Spring 2017 and will feature dining destinations and retail options. The bungalows, constructed originally in the early 1900’s, will see expansion and renovation to preserve their character and charm while accommodating new restaurant concepts. The new market-style retail space will cater to local artists, artisans and retailers in a nod to the users that created the vibrancy for which this area is most affectionately known.

Desert Viking Companies will continue to embrace the architectural beauty and artistic significance of the area by commissioning local artists to paint the exterior walls of the Flowers building and the new, three-story commercial building. The original El Mac mural will be preserved as well as the Roosevelt Row Directory and mural.

History of RoRo

Affectionately known for its unique walkability, eclectic vibe, and strong artistic collaboration, Roosevelt Row (RoRo) is considered a creative placemaker and the lifeblood of downtown Phoenix’ urban core. From wow-worthy outdoor murals to art walks, high-end galleries, eccentric boutiques, award-winning restaurants and high-rise residential living, this area has long been recognized for its combination of urban appeal and community-centric, creative charm.

Over the last few years, Roosevelt Row has seen a resurgence of new development. Former homes have been lovingly converted to hip hangouts and patios abound amongst restaurants and bars. Vintage, couture and local artisan boutiques yield many one-of-a-kind treasures while independent films, craft beers, homemade ice cream, art openings and special events make this creativity-fueled district a city hot spot for small businesses and urban dwellers.


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*These are draft renderings of the proposed 5th & Roosevelt (Blocks of Roosevelt Row) project. These materials are provided for informational and illustrative purposes only for members of the community. Changes may be made during the further planning or development stages and dimensions, finishes and representations are subject to change.